Privacy policy
1 INTRODUCTION
This document sets out the privacy policy of Schell Creations Pty Ltd ACN 685 690 706 as trustee for Schell Family Trust ABN 43436176858 (referred to in this privacy policy as ‘we’, ‘us’, or ‘our’). ‘The Wealthy King’ is a trade mark owned by Schell Investment Holdings Pty Ltd and used in connection with our business. For the purposes of applicable data protection law, (in particular, the General Data Protection Regulation (EU) 2016/679 (the “GDPR”) and the UK Data Protection Act 2018), your data will be controlled by us.
This privacy policy applies whenever we collect your personal information and/or personal data (your personal data). It covers your use of our website (whether you visit as a customer or on behalf of a customer), and any situation where we are directed by a third party to process your personal data. This privacy policy applies to our use of any data collected by us or provided by you in connection with your use of the website and our provision of products and services to you.
We take our privacy obligations seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share your personal data in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.
2 TYPES OF PERSONAL INFORMATION WE COLLECT
The personal data we collect may include the following:
(a) name;
(b) mailing or street address;
(c) email address;
(d) telephone number and other contact details;
(e) credit card or other payment information (processed via Shopify);
(f) when we use analytical cookies, your device identity and type, I.P. address, geo-location information, page view statistics, advertising data and standard web log information; and
(g) any other information provided by you to us via this website, in the course of us providing services to you, or otherwise required by us or provided by you.
3 HOW WE COLLECT PERSONAL INFORMATION
We endeavour to ensure that information we collect is complete, accurate, accessible and not subject to unauthorised access.
We may collect personal data directly from you, including where you:
(a) contact us through our website;
(b) communicate with us via email, telephone, SMS, social applications (such as LinkedIn or Facebook) or otherwise;
(c) interact with our website, social applications, services, content and advertising; and
(d) purchase products from us via our website and Shopify store.
We may also collect personal data from you when you use or access our website or our social media pages. This may be done through use of web analytics tools, ‘cookies’ or other similar tracking technologies that allow us to track and analyse your website usage. For more information, please see our Cookie Policy.
4 USE OF YOUR PERSONAL INFORMATION
We collect and use personal data for the following purposes:
(a) to process and fulfill your orders and deliver products to you;
(b) for record keeping and administrative purposes;
(c) to comply with our legal obligations;
(d) where we have your consent, to send you marketing and promotional messages about our products, new editions, and other information that may be of interest to you via email. You can opt‑out of receiving marketing materials from us by using the unsubscribe link in our emails;
(e) for our legitimate interests, including to:
(i) improve and optimise our products and customer experience; and
(ii) conduct analytics and develop statistics about our website usage.
5 SHARING YOUR DATA
We may share your personal data in certain circumstances, as follows:
(a) with our e‑commerce platform provider (Shopify) to process payments and manage orders;
(b) with shipping carriers (such as Australia Post, DHL, FedEx) to deliver products to you;
(c) where required by law or regulation; and
(d) with our professional advisers (such as lawyers and accountants) where necessary for business operations.
6 SECURITY
We take reasonable steps to ensure your personal data is secure and protected from misuse or unauthorised access. Our information technology systems are password protected, and we use a range of administrative and technical measures to protect these systems. However, we cannot guarantee the security of your personal data.
7 LINKS
Our website may contain links to other websites. Those links are provided for convenience and may not remain current or be maintained. We are not responsible for the privacy practices of those linked websites and we suggest you review the privacy policies of those websites before using them.
8 YOUR RIGHTS
You have various rights with respect to our use of your personal data:
(a) Access: You have the right to obtain access to your information (if we’re processing it) and certain other information (similar to that provided in this privacy notice). This is so that you’re aware and can check that we’re using your information in accordance with data protection law.
(b) Be informed: You have the right to be provided with clear, transparent and easily understandable information about how we use your information and your rights. This is why we’re providing you with the information in this privacy policy.
(c) Rectification: We aim to keep your personal data accurate, current, and complete. We encourage you to contact us using our contact form to let us know if any of your personal data is not accurate or changes, so that we can keep your personal data up-to-date.
(d) Objecting: You also have the right to object to processing of your personal data in certain circumstances, including processing for direct marketing.
(e) Restricting: You have the right to ‘block’ or suppress further use of your information. When processing is restricted, we can still store your information, but may not use it further.
(f) Erasure: You have the right to ask us to erase your personal data when the personal data is no longer necessary for the purposes for which it was collected, or when, among other things, your personal data have been unlawfully processed.
(g) Portability: You have the right to request that some of your personal data is provided to you, or to another data controller, in a commonly used, machine-readable format.
(h) Complaints: If you believe that your data protection rights may have been breached, you have the right to lodge a complaint with the applicable supervisory authority. In the UK, the supervisory authority is the Information Commissioner’s Office.
(i) Withdraw consent: If you have given your consent to anything we do with your personal data, you have the right to withdraw your consent at any time. This includes your right to withdraw consent to us using your personal data for marketing purposes.
You may, at any time, exercise any of the above rights, by contacting our email address provided below.
9 HOW LONG WE KEEP DATA
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We will securely destroy your personal data in accordance with applicable laws and regulations.
If you would like further information about our specific retention periods for your personal data, please contact us using our email address provided below.
10 TRANSFERS OUTSIDE THE EUROPEAN ECONOMIC AREA (‘EEA’)
To provide our services, we may transfer the personal data we collect to countries outside of the UK or EEA which do not provide the same level of data protection as the country in which you reside and are not recognised by the European Commission as providing an adequate level of data protection.
When we do this, we will make sure that it is protected to the same extent as in the EEA and UK as we will put in place appropriate safeguards to protect your personal data, which may include standard contractual clauses.
When we ship products to you outside Australia, your shipping information (name and address) will be shared with international shipping carriers. This is necessary to fulfil your order.
For more information, please contact us at our email address provided below.
COOKIES POLICY
1. INTRODUCTION
(a) This document sets out the Cookies Policy of Schell Creations Pty Ltd ACN 685 690 706 as trustee for Schell Family Trust ABN 43436176858 (referred to in this cookies policy as ‘we’, ‘us’, or ‘our’).
(b) ‘The Wealthy King’ is a brand of Schell Creations Pty Ltd as trustee for Schell Family Trust.
(c) This Cookies Policy applies when you use our website accessible at https://thewealthyking.com (“Website”) and describes the types of cookies we use on our Website, how we use them, and how you can control them.
(d) We may update this Cookies Policy from time to time by posting an updated copy on our website and we encourage you to check our website regularly to ensure that you are aware of our most current Cookies Policy.
2. TYPES OF COOKIES WE USE
A cookie is a small file that’s stored on your computer or device when you visit a website that uses cookies. We may use several different cookies on our Website, for the purposes of website functionality, performance, advertising, and social media or content cookies. Cookies enhance your experience on our Website, as it allows us to recognise you, remember your details and preferences (for example, your log-in details), and provide us with information on when you’ve visited and how you’ve interacted with our Website.
The below table sets out the type of cookies we may collect on our Website.
|
Strictly Necessary Cookies |
Certain cookies we use are essential for the proper functioning of our Website, without which our Website won’t work or certain features won’t be accessible to you. For example, we may need to remember data you’ve inputted from one page to the next in a single session. |
|
Performance Cookies |
Performance cookies collect information about your use of the Website to help enhance the services we provide to you. We collect information about how you interact with the Website, including the pages you visit and the frequency of your visits. This information helps us identify patterns of usage on the site, collect analytics data, identify issues you may have had on the Website, make changes to enhance your browsing experience, and analyse if our marketing is effective and relevant to you. |
|
Functional Cookies |
We use functional cookies to improve your experience on our Website and make things more convenient for you. These cookies personalise your experience on our Website based on your preferences, by remembering your details such as your login details or region. Security cookies are a type of functional cookie, which assist with website and user account security. Load balancing session cookies are used for the duration of the session to distribute user requests across multiple servers to optimize website speed and capacity. We may also use user interface customization persistent cookies to store a user’s preferred version of our Website, such as font and language preferences. |
|
Advertising cookies |
Advertising cookies are used on our Website to provide you with targeted marketing materials in accordance with your interests and preferences. These cookies remember that you visited our Website, and we may provide this information to third-parties. These cookies usually cannot personally identify you, so your anonymity is typically secured. These cookies ensure that advertisements displayed to you are things that may be of interest to you. |
|
Content cookies |
Content cookies are placed by many social media plugins (like plugins that allow you to share content on Facebook), and other tools to enhance the content displayed on a website (for example, services that allow the playing of video files). We integrate these plugins into our Website to improve usability and customer experience. Some of these third party services may place cookies that are also used for the purposes of behavioural advertising or market analysis. |
3. HOW LONG WILL COOKIES REMAIN ON MY DEVICE?
The amount of time that a cookie remains on your computer or device depends on the type of cookie – cookies are either “persistent” or “session” cookies. Persistent cookies last until they expire or are deleted, so they may remain on your device for as little as 10 minutes to several years. Session cookies last until you stop browsing, so just for the relevant session.
4. HOW DO THIRD PARTIES USE COOKIES ON THE WEBSITE?
We may use third party analytics cookies to collect information about your interaction with our Website. We also may use Google Analytics and other third-party analytics providers to help process data. To find out more, see How Google uses data when you use our partners’ sites or apps.
5. HOW DO I CONTROL COOKIES?
(e) Usually, you can control and manage cookies through your browser. You can control whether or not your browser accepts cookies, how to filter and manage cookies, and how to delete cookies at the end of a session.
(f) If you remove or block cookies, this may negatively impact your experience of our Website and you may not be able to access all parts of our Website.
(g) Many third party advertising services allow you to opt out of their tracking systems, by giving you the opportunity to opt out by way of a pop-up before downloading cookies to your device.
For further information about our Cookies Policy or practices, please contact us using the details set out below:
Email: info@thewealthyking.com
Our Cookies Policy was last updated on 9 April 2026.
11 CONTACT US
For further information about our privacy policy or practices, or to access or correct your personal data, or make a complaint, please contact us using the details set out below:
Email: info@thewealthyking.com
We may change this privacy policy from time to time by posting an updated copy on our website and we encourage you to check our website regularly to ensure that you are aware of our most current privacy policy. Where we make any significant changes, we will endeavour to notify you by email.